Do You Need the Branch Add-On? A Pricing Walkthrough

There's no toggle in menu-MENA called "branch add-on." What changes when you open a second location is simpler than that: your bill goes up by 45 EGP a month, or 500 EGP a year, and that's the whole feature. This post walks through where that number comes from, what has to happen before the "Add branch" button will let you click it, and what you're actually getting for the money.

The math behind the 50% off

Your first branch, the one your account starts with, runs 90 EGP a month or 1,000 EGP a year. Every branch you add after that is half price: 45 EGP a month or 500 EGP a year, on the same billing cycle your account is already using.

Run the numbers on a chain with three locations on the monthly plan and it's 90 + 45 + 45, or 180 EGP a month total. Four locations is 225. The first branch is the only one at full price; everything after it costs the same flat 45 EGP (or 500 EGP a year) no matter how many you're already running. Ten branches is one base subscription plus nine add-ons, not ten separate bills to track down.

Before the "Add branch" button does anything

New accounts ship with a branch limit of 1, which in practice means the account can only have the location it started with. Try to add a second one before that limit changes and there's nothing to click: the Branches page shows a chip counting branches used against the limit (something like "1 / 1 used"), and the Add branch button sits disabled with a tooltip pointing you to support.

That's not a bug, it's the actual gate. Raising the limit is a support step, not a self-serve checkout: message support, they raise the number on your account, and the button becomes clickable. There's no billing check baked into the branch-creation step itself, either, so once the limit is raised you can add a branch even mid-trial, with no card on file yet, and see what running two locations looks like before you've paid for either one.

What the dialog actually asks for

Click "Add branch" and the dialog that opens is short: a Branch name field (the placeholder shows the pattern, something like "Cairo Bites, Downtown"), a Slug field that auto-fills from the name and can be edited by hand, and a Copy menu from dropdown. That dropdown defaults to "Don't copy (start blank)," but pick an existing branch instead and the new one starts with a duplicate of that branch's menu rather than an empty one. Opening branch two covers what that copy step does and doesn't bring along. Submit, and the account switches you straight into the new branch.

One bill, not a second account

Every branch after the first shares the same login, the same owner, and the same invoice as the account that created it. The Branches page spells this out directly: subscription, plan, and billing are managed at the primary account and apply to every branch under it. You're not creating a second customer relationship when you open a second location, you're adding a line item to the one you already have.

What each branch does get on its own is a separate menu. Prices, sold-out status, descriptions, even which catalog items show up at all, can differ branch to branch even though every location can pull from the same shared item catalog underneath. One menu, ten branches, ten different price lists covers how that works if you're pricing the same dish differently across locations.

When 45 EGP a month is an easy yes

If the second branch is a real second storefront, rent and staffing dwarf 45 EGP a month, and the decision isn't really about the platform fee. Where the math gets more interesting is virtual brands running out of one kitchen: a second concept with its own slug, its own QR code, and its own branding for 45 EGP a month is cheap compared to standing up a second menu system somewhere else to get the same separation. Either way, the number to compare against isn't 90 EGP, it's 45, because that's what a branch past your first one actually costs.